The Blu Realty

Seller’s Guide


STEP 1 : Break the Ice

STEP 2 : Define Your Goals

STEP 3 : Mark Our Calendars

STEP 4 : Make It Official

STEP 5 : Show Off Our Stuff

STEP 6 : Go Live

STEP 7 : Put On a Show

STEP 8 : Seal the Deal

Selling a home is an exciting and emotional experience. Whether you’re a first-time buyer or a seasoned investor, the Blu Realty team will ensure that the sale of your home is a smooth one. Using this guide, we will work together to discover your needs and develop a sales strategy we can all get behind. This transaction could be one of the biggest of your life, so it’s vitally important that we’re all prepared. We at Blu believe that selling a home should be enjoyable and rewarding, and we have the tools and the Team to make that happen.
The Blu Realty Seller's Guide - Step 1: Break the Ice

This Is
Who We Are


WE ARE BOUTIQUE
We are boutique but what we lack in size we make up for in spunk. We believe in working together instead of against each other in the best interests of all of our clients.

WE ARE CAREFUL CURATORS
We are careful curators of Vancouver's unique and design-driven properties, be it lofts, net-zero mansions, or lakeside abodes.

WE ARE A CLOSE-KNIT BUNCH
We are a close-knit bunch and we treat each other (and our clients) like family.

WE ARE INNOVATORS
We are innovators and we believe in treating real estate marketing as an art form rather than a science. We are always looking for new ways to make our properties pop.

WE ARE GREEN
While we aim to do big deals we try to leave small footprints. We are committed to the environment and are making strides towards being a paperless office.

WE ARE CONNECTORS
We are connectors and do our best to give back to the community we live in and love.

WE ARE A DIVERSE GROUP
We are a diverse group made up of people (and animals!) from all walks of life.

WE ARE GOOD HUMANS
We are good humans or at least we try to be. We strive to bring integrity, dependability, and goodwill to all we do.

Blu Realty

Benefits of a
Boutique Brokerage


QUALITY OVER QUANTITY
We understand that every client has different needs and that excellent customer service is paramount. Blu isn't made up of hundreds of realtors racking up numbers. We focus on quality over quantity and therefore, have the capacity to make your transaction a priority.

ONLY THE GOOD ONES
We have a warm, engaged, and professional environment at Blu. All of our agents are knowledgeable, dedicated, and - most importantly - ethical.

TEAMWORK
Blu is a small, close-knit group that believes in collaboration over competition. By choosing Blu, you will have an entire team dedicated to your sale.

COMMUNITY
At Blu, we support other like-minded, boutique businesses and charities to enhance the community in which we live and work.

The Blu Realty Seller's Guide - Step 2: Define Your Goals
The key to a seamless sale begins (and ends) with teamwork, so let’s make sure we’re working together towards the same goal. To get to that happy place, we must ask the right questions and find clear answers. With this information in hand, nothing can stop us from achieving our desired results.

Let's Look at
Your Situation


WHY ARE YOU SELLING?
Is it time for a new neighbourhood, or have you outgrown your current space? Perhaps you're moving into empty nest territory, or your property is strictly an investment that no longer brings you joy. Knowing the reasons behind your desire to sell gets us all thinking big picture.

YOUR FINANCES?
Your financial situation is always a determining factor in selling a property. We will consider your current mortgage situation and all of the financial factors involved to create a plan that will work for your lifestyle and your bank account.

THE MARKET?
The current market conditions will dictate our expectations and our strategy for marketing your property. There are advantages to every market condition and we are experts in capitalizing on these advantages to sell your property for the best price in a timely manner.

WHERE TO NEXT?
Are you moving out of this property and into another? Is this strictly an investment move? Whatever your scenario is we will be able to cater to your lifestyle needs.

The Blu Realty Seller's Guide - Step 3: Mark Our Calendars
Timing is everything and an integral part of our selling strategy. We must consider whether you have secured a new abode or if selling is strictly an investment decision. In any case, we want to figure out your ideal timeline to create a masterful marketing strategy that aligns with your life and maybe even the stars.

Scheduling
Considerations


Is it ok to buy a new property before listing your current property, or should we sell first and then buy?

When should we complete repairs or upgrades?

When should we stage the property?

When should we go live on the market?

When should the first showings be?

When should the Open House take place?

When should we review offers? Should we put an Irrevocable Direction Regarding Presentation of Offers (iDRPO) in place?

When do you want to close the deal?

The Blu Realty Seller's Guide - Step 4: Make It Official
Pricing is the most critical aspect of any sales strategy. Why? Because overpriced properties will be shown less often and, therefore, can be harder to sell. On the flip side, underpricing a home can mean a quick sale, but at your pocketbook’s expense. By completing a Comparative Market Analysis (or CMA), we can determine a listing price that will maximize your profit and (hopefully) lower your stress.

So let’s bust out those pens and calculators and sign some stuff!
The Blu Realty Seller's Guide - Step 5: Show Off Our Stuff
We know what it takes to prepare a home for the market and how to create eye-catching print and digital content that highlights every property’s best attributes. Every listing is unique, and the real estate market moves fast. Our Creative Team is continually coming up with new and innovative ways to market homes beautifully and sell homes quickly.

Blu's
Creative Cats

Erin Cebula and Mike Cockburn are the Creative Team at Blu Realty. Erin comes to the table with 20-plus years of media and storytelling experience, and Mike has been working magic behind the camera for over 15. Together (and with your input), they will create professional engaging content to make your property pop.
Play Video about Erin Cebula & Mike Cockburn
Every home has a story, and you only have once chance to tell it right. We at Blu do this with…

Property Preparation
and Home Staging

Let’s analyze your home from top to bottom to see what needs to be fixed, changed, or updated. It’s important that we spend time and money in the right areas to get the biggest return on your investment. Several factors will come into play, including your budget and time restraints. We’re here to advise you on what improvements need to be made before we list your property.

Home staging is proven to be an invaluable investment in showcasing homes in the best possible light. We’ll help you choose a staging company that suits your space and budget. And there’s a good chance it will be one of these fabulous, trusted companies we recommend.

Stunning
Snaps

From interior to exterior to aerial photography – we have it all covered. Our talented in-house photographer and drone pilot will ensure that your property is captured in the best possible light.
Blu Realty Photography Example - Exterior Dusk
Exterior Dusk
Blu Realty Photography Example - Interior Daylight
Interior Daylight
Blu Realty Photography Example - Interior Dusk
Interior Dusk
Blu Realty Photography Example - Aerial Photography
Aerial Photography

Floor Plans That
Floor You

We work with the best floor plan measurers and renderers in Vancouver and beyond. These collaborators create impressive and accurate 2D and 3D plans and, unlike us, they typically refrain from using cheesy puns.
Blu Realty Floor Plan Example - 3D Cross Section
Blu Realty Floor Plan Example - 2D

Video
Storytelling

We believe that ‘story’ is at the heart of any successful real estate marketing video. And we inspire engagement and conversation by adding a human touch to all of our work. Blu’s creative content is produced with the highest production value possible for EVERY property. So grab yourself some popcorn and peruse through our YouTube channel.

Handhelds and
Curb Appeal

Our brochures are designed in-house and include stunning snaps and all the important details. We print our handhelds on high-quality paper and ensure that every potential buyer has these magical marketing materials – in hand – for every open house and private showing.
Blu Realty Brochures
Despite the huge leaps in technology taking place hourly, the ‘For Sale’ sign is still an extremely effective way to advertise. We’ve spent many hours (and dollars) creating signage with maximum curb appeal. Just ask us about all the buyers who have reached out after noticing our sexy street signs.
The Blu Realty Seller's Guide - Step 6: Go Live
Ok, so we’ve decided on a price, signed the paperwork, and completed all those marvelous marketing materials. It’s now time to ‘Go Live’ and officially list your property on the MLS System. The MLS is the most powerful tool for marketing your home and we will ensure that our in-depth write-ups and fantastic photography wow potential buyers.

Let's
Get Social

The power of social media is undeniable. It’s an amazing tool to reach large numbers and target certain demographics. We will push your property to our social media channels and share it with our large database of clients. Blu has a combined following of over 6,000 followers between Instagram, Facebook, Twitter, TikTok, and YouTube. We also have over 3,000 unique users clicking on this website (blurealty.com) every month. Trust us, your property will be seen by as many potential buyers as possible.
The Blu Realty Seller's Guide - Step 7: Put On a Show

It's Time to Show Off
Your Property


SNEAK PEEK / AGENT'S OPEN HOUSE
In most situations, we will host a Sneak Peek or Agent's Open House in the first week your property is on the market. This will be the first opportunity for agents and clients to see it, and the 'exclusive' vibe of these types of showings is proven to create buzz.

PUBLIC OPEN HOUSES
The standard Open House times for new listings are weekends between 2:00 and 4:00 pm. However, we will work with you to establish a window that gets as many potential buyers in the front door with the minimum amount of inconvenience to you.

PRIVATE SHOWINGS
In addition to Open Houses, we will offer private showings to qualified buyers who aren't able to attend the Open Houses, or who wish to come back for a second look. At Blu, we have a dedicated team ready to accommodate everyone's schedule.

Blu Realty Open House Sign
The Blu Realty Seller's Guide - Step 8: Seal the Deal

It's Closing
Time


NEGOTIATIONS
Receiving an offer is the first step in reaching a firm deal. It's also an intense, exciting, and sometimes stressful part of the process. But with our experience, market knowledge, and low-pressure tactics, we'll get you through it. Whether we are dealing with one offer without subjects or multiples with all kinds, a Blu realtor will do everything they can to negotiate the best price and terms possible.

REMOVING CONDITIONS
When we come to an agreement between you and a buyer, we now have what we call an 'accepted offer'. Now our focus shifts to meeting the conditions outlined in the contract. When these conditions (if any) have been met, a deposit is collected from the buyer and we have a firm deal.

CONVEYANCING
The last step in the process is engaging the help of a lawyer or notary to prepare the documents necessary to transfer legal ownership. If you'd like legal representation recommendations, we have trusted people we can refer. It's our job to ensure that the completion of this transaction is as stress-free as possible so you can focus on celebrating and planning your next move!

We sincerely hope we’ve given you the insight and answers you need to feel confident teaming up with us for the sale of your home.
Blu Realty Business Card
Get In Touch With Us

We are ready to sell your home now!

Email: [email protected]
Phone: 604.730.0076